So, first, read this.
Since I posted that, I have not heard another word from Alterna. I tried posing the question to them via Facebook and Twitter. They have chosen not to reply.
I’m not sure what pisses me off most about this situation, but I think I can narrow it to two things. One, the initial robo-response from customer service:
Our products are made ethically and cruelty-free so no animals are ever harmed during the process.
Well, that’s a lie, isn’t it? Because as a general rule, fish are killed to source caviar, and your shampoo and conditioner list caviar in the damned ingredient list. Which brings me to two, the absolute non-response thereafter. I have contacted them THREE different ways and they haven’t seen fit to reply at all regarding HOW THEY SOURCE THEIR CAVIAR. Just say you kill fish to get the caviar. Or buy from a supplier who does. That’s all I want. I am not militant. I am not an animal rights activist. I have used your other lines and just avoided your caviar line in the past, which is what I would continue to do if I didn’t suddenly get the vibe that you’re complete and total hypocrites, preaching one thing and practicing the opposite.
So then I have to ask: What else are you lying about, Alterna? You issued a blanket statement in response to my question about your practices for sourcing caviar without any further information to back it up. I can only assume there are other “truths” you are glossing over or manufacturing to support your healthy, natural, eco-conscious image, when in fact you’re just another corporation preying on consumers who want to live a healthier, kinder lifestyle.
Until I hear otherwise, I will assume Alterna is a deceptive, manipulative company. I am boycotting them henceforth – not because they kill fish (honestly, to each their own – vegetarianism is my own choice, not something I force on others), but because I don’t trust them at all.